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The impact of cleanliness on customer perceptions of security in hostels : a WOM-based approach
Amblee, Naveen - In: International journal of hospitality management 49 (2015), pp. 37-39
Persistent link: https://www.econbiz.de/10011377616
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A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
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Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
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Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
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Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
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Managing negative word-of-mouth : an exploratory study
Williams, Martin; Buttle, Francis A. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
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Using social media for continuous monitoring and mining of consumer behaviour
Salampasis, Michail; Paltoglou, Georgios; Giachanou, … - In: International journal of electronic business 11 (2014) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10010390843
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Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche; Decker, Reinhold - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
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How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira; Duarte, Maria Margarida - In: Psychology & marketing 39 (2022) 2, pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
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Customer experience evaluation of the car rental industry in Delhi NCR
Deshwal, Pankaj; Kumar, Ankit; Soni, Umang; Verma, Roshil - In: International journal of intelligent enterprise 9 (2022) 2, pp. 226-243
Persistent link: https://www.econbiz.de/10013256156