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A choice sets model of retail selection
Spiggle, Susan - In: Journal of marketing 51 (1987) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
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United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
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Creating effective online customer experiences
Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio; Meyer, Robert J. - In: Journal of marketing 84 (2020) 4, pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
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Online shopping and social media : friends or foes?
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv; Ahlbom, Carl-Philip; Beitelspacher, … - In: Journal of marketing 82 (2018) 4, pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
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The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar; Lim, Joon Ho; Rishika, Rishika - In: Journal of marketing 82 (2018) 2, pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
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From point of purchase to path to purchase : how preshopping factors drive unplanned buying
Bell, David R.; Corsten, Daniel; Knox, George - In: Journal of marketing 75 (2011) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10008840472
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Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
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Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: Journal of marketing 77 (2013) 6, pp. 21-36
Persistent link: https://www.econbiz.de/10010203379