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Discovering Chinese product strategies on stimulating attitude and intention : involvement of innovation, country-of-origin and knowledge
Ramadania; Reswari, Rianti Ardana; Dhamayantie, Endang - In: Managing global transitions : international research journal 16 (2018) 3, pp. 215-234
Persistent link: https://www.econbiz.de/10012137086
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Uncertainty avoidance and consumer cognitive innovativeness in e-commerce
Sohaib, Osama; Kang, Kyeong; Miliszewska, Iwona - In: Journal of global information management : an official … 27 (2019) 2, pp. 59-77
Persistent link: https://www.econbiz.de/10012017828
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The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin; Kim, Kyung Hoon; Choi, Jeonghye - In: Journal of business research : JBR 99 (2019), pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
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The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
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Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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Surveying innovation in samples of individual end consumers
De Jong, Jeroen P. J. - In: European journal of innovation management : EJIM 19 (2016) 3, pp. 406-423
Persistent link: https://www.econbiz.de/10011603200
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Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana; Antorini, Yun Mi; Jensen, Morten Berg - In: International journal of innovation management 20 (2016) 6, pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
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Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona; Chakravorty, Devarpan - In: The journal of product & brand management 25 (2016) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
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How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian; Soyez, Katja - In: Technological forecasting & social change : an … 106 (2016), pp. 101-107
Persistent link: https://www.econbiz.de/10011609998
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The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon; Johnson, Zachary S. - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10011613308