Internet and social media usage. Instead of merely surveying the various impacts of the Internet, we examine the methods … limitations. The first approach involves searching for exogenous sources of variation in the access to fast Internet or specific … natural or quasi-experiments for identifying the causal impact of high-speed Internet or specific social media. This …

which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …