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Categorizing cruise lines by passenger perceived experience
Li, Yiwei; Kwortnik, Robert - In: Journal of travel research : a quarterly publication of … 56 (2017) 7, pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Data Mining und Marketing
Klein, Andreas; Hövel, Stefan - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 38 (2009) 2, pp. 201-203
Persistent link: https://www.econbiz.de/10003807995
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An investigation into online reviewers' behavior
Chen, Hua-ning; Huang, Chun-yao - In: European journal of marketing : EJM 47 (2013) 10, pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
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Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
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Content-based model of web search behavior : an application to TV show search
Liu, Jia; Toubia, Olivier; Hill, Shawndra - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
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Mining numerical measure of consumers' product evaluation expressed in words based on latent Dirichlet allocation
Wang, Ziang; Yang, Feng - In: Journal of modelling in management 18 (2023) 1, pp. 147-170
Persistent link: https://www.econbiz.de/10014334638
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A data mining apporach for turning potential customers into real ones in basket pruchase analysis
Kazemi, Abolfazl; Babaei, Mohammad Esmaeil; Javad, … - In: International journal of business information systems : … 19 (2015) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011326851
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A framework for identification of high-value customers by including social network baded variables for churn prediction using neuro-fuzzy techniques
Abbasimehr, Hossein; Setak, Mostafa; Soroor, Javad - In: International journal of production research 51 (2013) 4, pp. 1279-1294
Persistent link: https://www.econbiz.de/10009689206