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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491561
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In-store technologies to improve customer experience and interaction : an exploratory investigation in Italian travel agencies
Dini, Mauro; Splendiani, Simone; Bravi, Laura; … - In: The TQM journal : the international review of … 34 (2022) 7, pp. 94-114
Persistent link: https://www.econbiz.de/10013537703
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Change in technology-enabled omnichannel customer experiences in-store
Alexander, Bethan; Kent, Anthony - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169724
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Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.; Wiid, Johannes A. - 2021
Persistent link: https://www.econbiz.de/10012594025
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
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The impact of store flyers on store performance : a format and customer related approach
Luceri, Beatrice; Latusi, Sabrina; Vergura, Donata Tania; … - In: International journal of retail & distribution management 42 (2014) 3, pp. 219-234
Persistent link: https://www.econbiz.de/10010336968
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Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka; Bhukya, Ramulu; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
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Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell; Good, Megan C.; Hyman, Michael R. - In: International journal of retail & distribution management 45 (2017) 11, pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
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Short-term impact of item-based loyalty program on customer purchase behaviors
Wu, Bo; Sun, Yi; Yada, Katsutoshi - In: The review of socionetwork strategies 14 (2020) 2, pp. 181-192
Persistent link: https://www.econbiz.de/10012306090
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Aisles of life : outline of a customer-centric approach to retail space management
Granzau Juel-Jacobsen, Lane - In: The international review of retail, distribution and … 25 (2015) 2, pp. 162-180
Persistent link: https://www.econbiz.de/10011299058