We present an equilibrium model where the demand side of the market determines the strategic incentives of firms when considering the introduction of technologically superior products (TSPs) and the subsequent dynamic evolution of the market configuration. Market demand is built on conventional...

Anfang 2019 wurde beim Umweltbundesamt das Regionalnachweisregister ins Leben gerufen, mit dessen Hilfe Energieversorgungsunternehmen die Regionalität einer Stromlieferung gegenüber ihren Kunden ausweisen können. Doch auch ohne Regionalnachweisregister wird teilweise mit der Regionalität von...

The concept of ‘Long Tail” as a business model and its applications in marketing to sell products to a large number of niche customers lead other domains to adopt it. Academic libraries hold many unique but unexplored resources and cater a large number of scattered but prospective users...

Over the last 15 years, the typical household has increasingly concentrated its spending on a few preferred products. However, this is not driven by “superstar” products capturing larger market shares. Instead, households increasingly purchase different products from each other. As a result,...

A rare disease is any disease that affects a small percentage of the population. The extremely low incidence rate of rare diseases makes it particularly difficult to recognize and diagnose them. A major challenge in the rare disease market is how to target physicians who are potentially involved...

Over the last 15 years, the typical household has increasingly concentrated its spending on a few preferred products. However, this is not driven by "superstar" products capturing larger market shares. Instead, households increasingly purchase different products from each other. As a result,...

Over the last 15 years, the typical household has increasingly concentrated its spending on a few preferred products. However, this is not driven by "superstar'' products capturing larger market shares. Instead, households increasingly purchase different products from each other. As a result,...

Over the last 15 years, the typical household has increasingly concentrated its spending on a few preferred products. However, this is not driven by “superstar” products capturing larger market shares. Instead, households increasingly purchase different products from each other. As a result,...

Most niche markets are more unlocked to the newest marketing strategies, as well. Small niche markets are not overstocked with good strategists therefore much easier for the beginners to force an entry which allows you to promote your own niche product for anything and everything you can...

In the present article we focus on the implications that the Emerging Asia growth trend implies for medium-sized companies from Germany that are market leaders or a top 3 supplier in their respective niche or market segment (aka ‘Global Niche Market Leaders'). We find that only a small portion...

1. The Attribute of Rural “Long Tail” Public Service -- 2. Factors of the Imbalance of Rural “Long Tail” Public Services -- 3. Calculation of the Imbalance of Rural “Long Tail” Public Services -- 4. Correction Mechanism of the Imbalance of Rural “Long Tail” Public Services -- 5....

Taking Southeast Asian emerging economies as an empirical case, this study explores how the reverse salients that have emerged during the transitional process may be overcome efficiently and effectively. In particular, three action-oriented case studies derived from a heuristic research approach...

In the pursuit of strict climate policy targets the German government has decided that several lignite power plants have to be closed down by the year of 2019. One of the most affected regions is the Lusatia mining area in Eastern Germany. Here the question is raised how economic restructuring...

We investigate how competition in product niches affects the ultimate timing of product release for experience goods using data on motion pictures in the United States. We identify product niches that movies occupy along three different product dimensions: common actor, common director, and...

This paper is based on the premise that it is important to understand what niche marketing is; what its elements are, and also to know about the characteristics of niche marketing strategy. Essentials elements for a niche marketing strategy include segmentation, and positioning. The main purpose...

Recent papers have shown that, in contrast to “the Long Tail” theory, movie sales remain concentrated in a small number of hits. These papers have argued that concentrated sales can be explained, in part, by heterogeneity in quality and increasing returns from social effects. Our research...

We investigate how competition in product niches affects the ultimate timing of product release for experience goods using data on motion pictures in the United States. We identify product niches that movies occupy along three different product dimensions: common actor, common director, and...

This study examines if OTT TV is a complement or a substitute for traditional TV. By categorizing satisfaction into seven dimensions, this study adopts niche theory to look at the aspects of gratification toward OTT TV's complementarity of or replacement of cable TV. Following an online survey...

Adopting Dimmick's niche theory as its theoretical framework, this study examined the gratifications obtained and gratification opportunities from Facebook, Line, and email to understand the competitive relationships among the three interpersonal media in Taiwan. This study first conducted...

As the research shows that small and medium enterprises are comprising of more than 90% of the business around the world. In the developing countries SMEs contribute to the GDP, poverty alleviation, creating jobs, and have many other benefits which are crucial. According to their significance to...