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A maximum likelihood methodology for segmentation in conjoint models

by Michel Wedel ; Marco Vriens ; Wayne DeSarbo
Year of publication:
1991
Authors: Wedel, Michel ; Vriens, Marco ; DeSarbo, Wayne
Publisher: Groningen
Subject: Marktforschung | Market research | Theorie | Theory | Conjoint-Analyse | Conjoint analysis
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In libraries world-wide (WorldCat)
In German libraries (KVK)
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