An introduction to an old acquaintance : using Bayesian inference in sales research
Maria Rouziou and Riley Dugan
| Year of publication: |
2020
|
|---|---|
| Authors: | Rouziou, Maria ; Dugan, Riley |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 40.2020, 2, p. 114-131
|
| Subject: | Bayesian inference | Bayesian methods | frequentism | sales performance | salespeople | Bayes-Statistik | Verkaufspersonal | Salespeople | Verkauf | Selling | Theorie | Theory | Statistische Methodenlehre | Statistical theory | Absatz | Sales |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2019.1680294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260100