Artificial intelligence in marketing and consumer behavior research

TaeWoo Kim, Umair Usman, Aaron Garvey, Adam Duhachek

Year of publication:	2023
Authors:	Kim, Taewoo ; Usman, Umair ; Garvey, Aaron ; Duhachek, Adam
Publisher:	Boston : now
Subject:	Konsumentenverhalten \| Consumer behaviour \| Marktforschung \| Market research \| Künstliche Intelligenz \| Artificial intelligence
Description of contents:	Table of Contents [gbv.de]

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