Bridging the valuescape with digital technology : a mixed methods study on customers' value creation process in the physical retail space
Sture Nöjd, Jessica Westman Trischler, Tobias Otterbring, Pernille K. Andersson, Erik Wästlund
| Year of publication: |
2020
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| Authors: | Nöjd, Sture ; Trischler, Jessica Westman ; Otterbring, Tobias ; Andersson, Pernille K. ; Wästlund, Erik |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-10
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| Subject: | Customer experience | Digitalization | Mixed methods | Physical retail space | Satisfaction | Value creation | Valuescape | Einzelhandel | Retail trade | Betriebliche Wertschöpfung | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012389867