Co-governance in the consumer engagement process : facilitating multi-beneficial value creation

Jimmie G. Röndell, David Sörhammar and Mikael Gidhagen

Year of publication:	June-July 2016
Authors:	Röndell, Jimmie G. ; Sörhammar, David ; Gidhagen, Mikael
Published in:	Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 3/4, p. 327-345
Subject:	co-governance \| consumer engagement \| co-created value \| multi-beneficial \| online community \| service ecosystem \| Social Web \| Social web \| Betriebliche Wertschöpfung \| Value creation \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing \| Kundenwert \| Customer value

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