Communication strategies for multi-tier loyalty programs : the role of progress framing

Kevin J. Zeng, Irina Y. Yu, Morgan X. Yang, Haksin Chan

Year of publication:	2022
Authors:	Zeng, Kevin J. ; Yu, Irina Y. ; Yang, Morgan X. ; Chan, Haksin
Published in:	Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 91.2022, p. 1-13
Subject:	High and low-tier members \| Multi-tier loyalty programs \| Progress framing \| Status loss \| Status retention \| Kundenbindungsprogramm \| Loyalty program \| Beziehungsmarketing \| Relationship marketing \| Prospect Theory \| Prospect theory \| Konsumentenverhalten \| Consumer behaviour

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