• Executive Summary1. Types of communication: Substantial increase globally inthe use of new communication technologies
  • 2. Drivers of changes: In the U.S., first and foremost the economic downturn and the maturation of technologies, not the events of September 11
  • 3. Benefits: Many corporate initiatives and sustained spending,but no systematic tracking and management to gain efficiency
  • 4. Implications for executives: Time is right to develop andimplement a comprehensive communication strategy to reduce costs and improve productivity