Company Communications Trends : Growth of New Communication Technologies Demands Rethink of Companies' Internal Communication Strategies

The current trend of rapid growth in new communications technologies with no corresponding fall off in traditional modes of communication is unsustainable. Based on a December 2001 survey of 123 large corporations in the U.S., Europe, and Asia, BCG's analysis concludes that companies must rethink their internal communications strategies if new technologies are to create value and not just information overload.

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Year of publication:	2002-02-01
Authors:	Sirkin, Harold L. ; Dertnig, Stephan ; Brownell, David
Institutions:	Boston Consulting Group
Published in:	BCG - Publikationen
Subject:	Strategisches Management \| Kommunikationstechnik \| communication technology \| Medientechnik \| media technics

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Extent:	225280 bytes 39 p. application/pdf
Type of publication:	Book / Working Paper
Language:	English
Classification:	Strategic management ; Corporate communication and information exchange (see Data processing systems) ; Media management ; Individual Reports, Studies ; Global Resources
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005845335