Company Communications Trends : Growth of New Communication Technologies Demands Rethink of Companies' Internal Communication Strategies

The current trend of rapid growth in new communications technologies with no corresponding fall off in traditional modes of communication is unsustainable. Based on a December 2001 survey of 123 large corporations in the U.S., Europe, and Asia, BCG's analysis concludes that companies must rethink their internal communications strategies if new technologies are to create value and not just information overload.

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Year of publication:	2002-02-01
Authors:	Sirkin, Harold L. ; Dertnig, Stephan ; Brownell, David
Institutions:	Boston Consulting Group
Published in:	BCG - Publikationen
Subject:	Strategisches Management \| Kommunikationstechnik \| communication technology \| Medientechnik \| media technics

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Executive Summary1. Types of communication: Substantial increase globally inthe use of new communication technologies
2. Drivers of changes: In the U.S., first and foremost the economic downturn and the maturation of technologies, not the events of September 11
3. Benefits: Many corporate initiatives and sustained spending,but no systematic tracking and management to gain efficiency
4. Implications for executives: Time is right to develop andimplement a comprehensive communication strategy to reduce costs and improve productivity

Persistent link: https://www.econbiz.de/10005845335