Contributions to managing customer data - no shareholder value without customer value
Year of publication: |
Oktober 2016
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Authors: | Kleindienst, Dominikus |
Publisher: |
Augsburg |
Subject: | Kundendaten | Customer data | Datenschutz | Data protection | Kundenwert | Customer value | Shareholder Value | Shareholder value | Social Web | Social web | Wertorientiertes Management | Kundenmanagement |
Description of contents: | Table of Contents [gbv.de] |
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Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel, (2017)
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Wertorientiertes Customer Relationship Management vor dem Hintergrund vernetzter Kunden
Landherr, Andrea, (2013)
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Plangger, Kirk, (2023)
- More ...
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Between death and life : a formal decision model to decide on customer recovery investments
Kleindienst, Dominikus, (2018)
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The upside of data privacy : delighting customers by implementing data privacy measures
Gimpel, Henner, (2018)
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The disclosure of private data : measuring the privacy paradox in digital services
Gimpel, Henner, (2018)
- More ...