Corporate identity and consumer marketing : a process model and research agenda
Year of publication: |
2009
|
---|---|
Authors: | He, Hong-wei ; Mukherjee, Avinandan |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 1, p. 1-16
|
Subject: | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Persönlichkeitspsychologie | Personality psychology | Marktforschung | Market research |
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