Cultural appropriation and the country of origin effect

YongGu Suh, JungYun Hur, Gary Davies

Year of publication:	August 2016
Authors:	Suh, Yong Gu ; Hur, Jungyun ; Davies, Gary
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 2721-2730
Subject:	Country of origin effects \| Cultural appropriation \| Stereotype theory \| Korean Wave \| Hallyu \| Südkorea \| South Korea \| Herkunftsbezeichnung \| Designation of origin \| Konsumentenverhalten \| Consumer behaviour \| Ursprungsregeln \| Rules of origin \| Markenimage \| Brand image \| Kulturelle Identität \| Cultural identity \| Nationalkultur \| National culture \| Welt \| World

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