Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Anshu Saran, Morris Kalliny, and Michael Minor
| Year of publication: |
2017
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|---|---|
| Authors: | Saran, Anshu ; Kalliny, Morris ; Minor, Michael |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 1, p. 45-61
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| Subject: | aesthetics | scale | store environment | visual | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Visualisierung | Visualization | Produktgestaltung | Product design | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception |