Digital and social media marketing : emerging applications and theoretical development
Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi (editors)
| Year of publication: |
[2020]
|
|---|---|
| Other Persons: | Rana, Nripendra P. (ed.) ; Slade, Emma L. (ed.) ; Sahu, Ganesh P. (ed.) ; Kizgin, Hatice (ed.) ; Singh, Nitish (ed.) ; Dey, Bidit (ed.) ; Gutierrez, Anabel (ed.) ; Dwivedi, Yogesh K. (ed.) |
| Publisher: |
Cham : Springer |
| Subject: | Online-Marketing | Internet marketing | Digitale Medien | Digital media | Schwellenländer | Emerging economies | Social Media |
| Description of contents: | Table of Contents [gbv.de] |
Erscheint auch als (Online-Ausgabe):
Rana, Nripendra P.. Digital and Social Media Marketing, 1st ed. 2020. - Cham : Springer, 2020. - 1 Online-Ressource (XV, 339 p. 43 illus., 36 illus. in color)
Persistent link: https://www.econbiz.de/10012107816