| Extent: | xxvii, 702 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben Titelzusatz auf dem Umschlag: strategy, implementation and practice |
| ISBN: | 978-1-292-07761-1 ; 1-292-07761-1 ; 978-1-292-07764-2 ; 978-1-292-07762-8 ; 978-1-292-12564-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011392273