Email campaigns that suit the candidate : leveraging automated text analysis to increase political donations

Simha Mummalaneni, Rebecca Jen-Hui Wang, and Mathew S. Isaac

Year of publication:	2024
Authors:	Mummalaneni, Simha ; Wang, Rebecca Jen-Hui ; Isaac, Mathew S.
Subject:	political marketing \| email marketing \| marketing communications \| natural language processing \| Marketing \| E-Mail \| E-mail \| Marketingmanagement \| Marketing management \| Online-Marketing \| Internet marketing \| Fundraising \| Politikfinanzierung \| Political finance \| Kommunikation \| Communication

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