Examining the channel choice of experience-oriented customers in omni-channel retailing

WenYu Zhao, Nianqi Deng

Year of publication:	2020
Authors:	Zhao, WenYu ; Deng, Nianqi
Published in:	International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 12.2020, 1, p. 16-27
Subject:	Channel Choice \| Customer Experience \| Omni-channel Retailing \| Product Type \| Shopping Stage \| Vertriebsweg \| Distribution channel \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Multikanalvertrieb \| Multichannel strategy \| Beziehungsmarketing \| Relationship marketing \| Online-Handel \| Online retailing

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