Exploring the "black box" of customer co-creation processes
Jakob Trischler, Simon J. Pervan and Donald Robert Scott
| Year of publication: |
2017
|
|---|---|
| Authors: | Trischler, Jakob ; Pervan, Simon J. ; Scott, Donald Robert |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 3, p. 265-280
|
| Subject: | Service innovation | Team research | Service design | Customer co-creation | Kundenintegration | Customer integration | Arbeitsgruppe | Team | Dienstleistungsinnovation | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-03-2016-0120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741253