German and Anglo-Saxon Approaches on Services and Services Marketing : Taking Stock - Looking Ahead

Despite the excessive use of the term “paradigm” after the publication ofKuhn’s “The Structure of Scientific Revolutions” (first edition in 1962),many philosophers of science but social scientists, too, have doubted thatscientific revolutions have actually taken place in the social sciences. Onereason for these doubts is that a social scientific revolution requires thatthere is a social science available (and not only a pool of loosely coupledapproaches) that can be the basis for a revolution. The social sciences arenot seen to be in a paradigmatic development phase where schools andtheories have evolved which could be put into question and overthrown bysubsequent generations of scholars...