How consumers process online review types in familiar versus unfamiliar destinations : a self-reported and neuroscientific study
Enrique Bigne, Carla Ruiz, Rafael Curras-Perez
| Year of publication: |
2024
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|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Ruiz Mafé, Carla ; Curras-Perez, Rafael |
| Published in: |
Technological forecasting and social change : an international journal. - Amsterdam [u.a.] : Elsevier Science, ISSN 0040-1625, ZDB-ID 2015184-6. - Vol. 199.2024, Art.-No. 123067, p. 1-17
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| Subject: | Argument quality | Arousal | Content style | Credibility | Neurophysiological | Online reviews | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Produktqualität | Product quality | Glaubwürdigkeit |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.123067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015097507