How consumers value online personalization : a longitudinal experiment
Pauline de Pechpeyrou
| Year of publication: |
2009
|
|---|---|
| Authors: | Pechpeyrou, Pauline de |
| Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 3.2009, 1, p. 35-51
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Experiment | Online-Handel | Online retailing | Kundenwert | Customer value | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003936430