Impact of channel and brand on the effectiveness of customer loyalty programs

Erich Suess

Year of publication:	[2018]
Authors:	Süß, Erich
Institutions:	Handelshochschule Leipzig (degree granting)
Publisher:	Leipzig
Subject:	Kundenbindungsprogramm \| Loyalty program \| Vertriebsweg \| Distribution channel \| Markenname \| Brand name \| Kundenintegration \| Customer integration \| Kundentreue \| Markenpolitik \| Absatzweg
Description of contents:	Table of Contents [d-nb.info]

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