International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Stephen Wilkins, Muhammad Mohsin Butt and Troy Heffernan
| Year of publication: |
January-June 2018
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|---|---|
| Authors: | Wilkins, Stephen ; Butt, Muhammad Mohsin ; Heffernan, Troy |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 28.2018, 1, p. 32-50
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| Subject: | International partnerships | co-branded services | brand credibility | service quality | consumer-organization identification | student satisfaction | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Studierende | Students | Kundenzufriedenheit | Customer satisfaction | Hochschule | Higher education institution | Marketingkooperation | Marketing cooperation | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2017.1393785 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886219