Managing customer trust, satisfaction, and loyalty through information communication technologies

Riyad Eid, editor

"This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher.

Year of publication:	2013
Other Persons:	Eid, Riyad (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Beziehungsmarketing \| Relationship marketing \| Kundendaten \| Customer data \| Vertrauen \| Confidence \| Kundenzufriedenheit \| Customer satisfaction

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