Mitigating implicit racial bias in tipping : when direct and indirect experience matters
Year of publication: |
2023
|
---|---|
Authors: | O'Rourke, Anne-Maree ; Belli, Alex ; Mathmann, Frank |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 5, p. 609-621
|
Subject: | Customer ratings | Digital service platforms | Direct experience | Indirect experience | Race | Tipping | Ethnische Diskriminierung | Ethnic discrimination | Konsumentenverhalten | Consumer behaviour | Experiment | Rasse | Trinkgeld | Tipping behaviour | Digitale Plattform | Digital platform |
-
Brewster, Zachary W., (2022)
-
Brewster, Zachary W., (2019)
-
Restaurant tipping in a field experiment : how do customers tip when they receive too much change?
Azar, Ofer H., (2015)
- More ...
-
Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree, (2025)
-
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex, (2022)
-
Brand purpose : a literature review and BEING implementation framework
France, Cassandra, (2024)
- More ...