Optimizing customer relationships with advanced analytics
Judy Bayer; Ronald S. Swift
| Year of publication: |
2004
|
|---|---|
| Authors: | Bayer, Judy ; Swift, Ronald S. |
| Published in: |
Managing customer relationships : a strategic framework. - Hoboken, New Jersey : John Wiley & Sons, ISBN 0-471-48590-X. - 2004, p. 350-358
|
| Subject: | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002185209