Personal opinions and beliefs as determinants of collegiate football consumption for revered and hated teams
Jeremy J. Sierra; Harry A. Taute; Robert S. Heiser
| Year of publication: |
2010
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|---|---|
| Authors: | Sierra, Jeremy J. ; Taute, Harry A. ; Heiser, Robert S. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 19.2010, 3, p. 143-153
|
| Subject: | Fußball | Football | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Meinung | Opinion | Profisport | Professional sports | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661231