Postacquisition asset redeployment and marketing adaptation : a consumer perspective
Cher-Min Fong and Hsing-Hua Stella Chang
| Year of publication: |
2022
|
|---|---|
| Authors: | Fong, Cher Min ; Chang, Hsing-Hua Stella |
| Subject: | Brand strategy | Consumer localism | Country of origin | Marketing standardization/adaptation | Post-acquisition asset redeployment | Product legitimacy | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-05-2020-0558 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014332068