Professional services marketing
Year of publication: |
1991
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Authors: | Morgan, Neil |
Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
Subject: | Dienstleistung | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Call Center - neue Taylorisierung oder innovative Dienstleistungsorganisation?
Bittner, Susanne, (1999)
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Langer, Markus F., (2001)
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German and Anglo-Saxon Approaches on Services and Services Marketing : Taking Stock - Looking Ahead
Haase, Michaela, (2008)
- More ...
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Brand portfolio strategy and firm performance ; Report No. 06-101
Morgan, Neil A., (2006)
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Piercy, Nigel, (2009)
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Morgan, Neil A., (2009)
- More ...