Service-dominant orientation : measurement and impact on performance outcomes
Ingo O. Karpen; Liliana L. Bove; Bryan A. Lukas; Michael J. Zyphur
| Year of publication: |
2015
|
|---|---|
| Authors: | Karpen, Ingo O. ; Bove, Liliana L. ; Lukas, Bryan A. ; Zyphur, Michael J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 1, p. 89-108
|
| Subject: | Service-dominant logic | Service-dominant orientation | Value co-creation | Service capabilities | Value co-creation capabilities | Service-Dominant Logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Dienstleistung | Services | Marketingmanagement | Marketing management | Dienstleistungsmarketing | Services marketing | Dynamische Kompetenzen | Dynamic capabilities |