The evolution of contractual and relational governance mechanisms when platforms are actors in networks

Milena Ratajczak-Mrozek, Aleksandra Hauke-Lopes, Debbie Harrison

Year of publication:	2024
Authors:	Ratajczak-Mrozek, Milena ; Hauke-Lopes, Aleksandra ; Harrison, Debbie
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 121.2024, p. 198-212
Subject:	B2B2C markets \| Context \| Governance mechanisms \| Inter-organisational relationships and networks \| IOR \| Platforms \| Unternehmensnetzwerk \| Business network \| Corporate Governance \| Corporate governance \| Unternehmenskooperation \| Inter-firm cooperation \| Netzwerkökonomik \| Network economics \| Lieferantenmanagement \| Supplier relationship management \| Digitale Plattform \| Digital platform \| Vertrag \| Contract \| B-to-B-Marketing \| Business-to-business marketing