The evolving sophistication of ambush marketing : a typology of strategies
by Simon Chadwick; Nicholas Burton
| Year of publication: |
2011
|
|---|---|
| Authors: | Chadwick, Simon ; Burton, Nicholas |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 53.2011, 6, p. 709-719
|
| Subject: | Marketingmanagement | Marketing management | USA | United States | Guerilla-Marketing | Guerilla marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387686