The influence of a "green" loyalty program on service encounter satisfaction

Stephanie Q. Liu and Anna S. Mattila

Year of publication:	2016
Authors:	Liu, Qing ; Mattila, Anna S.
Published in:	The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 6, p. 576-585
Subject:	Consumer behaviour \| Corporate social responsibility \| Status \| Loyalty program \| Experimental design \| Prosociality \| Konsumentenverhalten \| Corporate Social Responsibility \| Beziehungsmarketing \| Relationship marketing \| Kundenbindungsprogramm \| Kundenzufriedenheit \| Customer satisfaction \| Experiment

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