The influence of the structure of interdependence on the response to inequity in buyer-supplier relationships
Year of publication: |
February 2017
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Authors: | Griffith, David A. ; Hoppner, Jessica J. ; Lee, Hannah S. ; Schoenherr, Tobias |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 1, p. 124-137
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Subject: | positive/negative inequity | magnitude of interdependence | relative dependence | buyer-supplier relationships | business-to-business | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Einkommensverteilung | Income distribution |
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