Understanding social influence in Facebook fundraising : relationship strength, immediacy of needs, and number of donations
Fei Xue, Lijie Zhou
| Year of publication: |
2023
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|---|---|
| Authors: | Xue, Fei ; Zhou, Lijie |
| Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 4, Art.-No. e1749, p. 1-18
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| Subject: | Facebook fundraisers | immediacy of needs | number of donations | relationship strength | social impact theory | social media | Social Web | Social web | Fundraising | Beziehungsmarketing | Relationship marketing | Nonprofit-Organisation | Nonprofit organization | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing |
Online Resource