Understanding the role of the service counter-part in technology-mediated service co-production
Year of publication: |
2009
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Authors: | Wünderlich, Nancy V. ; Wangenheim, Florian v. |
Published in: |
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]. - Berlin : Logos-Verl., ISBN 978-3-8325-2169-1. - 2009, p. 271-280
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Subject: | Dienstleistung | Services | Instandhaltung | Maintenance policy | Beziehungsmarketing | Relationship marketing | Druckindustrie | Printing industry | Deutschland | Germany |
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