Understanding the strategic consequences of customer privacy concerns : a meta-analytic review

Shintaro Okazaki, Martin Eisend, Kirk Plangger, Ko de Ruyter, Dhruv Grewal

Year of publication:	2020
Authors:	Okazaki, Shintaro ; Eisend, Martin ; Plangger, Kirk ; Ruyter, Ko de ; Grewal, Dhruv
Published in:	Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 4, p. 458-473
Subject:	Customer privacy concerns \| Data sensitivity \| Meta-analysis \| Research setting \| Retail channels \| Meta-Analyse \| Datenschutz \| Data protection \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Vertriebsweg \| Distribution channel \| Einzelhandel \| Retail trade \| Bibliometrie \| Bibliometrics

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