Would you like to upgrade to a premium room? : evaluating the benefit of offering standby upgrades
Övünç Yılmaz, Pelin Pekgün, Mark Ferguson
| Year of publication: |
2017
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|---|---|
| Authors: | Yılmaz, Övünç ; Pekgün, Pelin ; Ferguson, Mark |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 19.2017, 1, p. 1-18
|
| Subject: | revenue management | pricing | hotel industry | upgrades | strategic consumers | Hotellerie | Hotel industry | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2016.0596 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669432