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isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Segmentation in social marketing : process, methods and application"
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Search: subject_exact:"Market segmentation"
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Market segmentation
71
Marktsegmentierung
70
Consumer behaviour
36
Konsumentenverhalten
36
Segmentation
11
Online retailing
10
Online-Handel
10
Social Marketing
10
Social marketing
10
Einzelhandel
9
Retail trade
9
Theorie
9
Theory
9
Distribution channel
7
Vertriebsweg
7
Cluster analysis
6
Clusteranalyse
6
Target group
6
Zielgruppe
6
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Lebensstil
4
Lifestyle
4
Relationship marketing
4
Consumer segmentation
3
E-commerce
3
Einkaufszentrum
3
Electronic Commerce
3
Facheinzelhandel
3
Food retailing
3
Internet marketing
3
Lebensmitteleinzelhandel
3
Online-Marketing
3
Securities trading
3
Shopping center
3
Speciality shop
3
Textile distribution
3
Textilhandel
3
Wertpapierhandel
3
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Undetermined
52
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Article
53
Book / Working Paper
18
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Article in journal
42
Aufsatz in Zeitschrift
42
Arbeitspapier
18
Graue Literatur
18
Non-commercial literature
18
Working Paper
18
Aufsatz im Buch
11
Book section
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Case study
1
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English
71
Author
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Cespa, Giovanni
3
Dietrich, Timo
3
Rundle-Thiele, Sharyn
3
Sands, Sean
3
Dolnicar, Sara
2
Ferraro, Carla
2
Gromb, Denis
2
Jong, Frank de
2
Kubacki, Krzysztof
2
Vayanos, Dimitri
2
Ali Ahani
1
Almli, Valérie L.
1
Anable, Jillian
1
Arain, Zulfiqar Ali
1
Arias-Oliva, Mario
1
Arnold, Sally
1
Aschemann-Witzel, Jessica
1
Babakus, Emin
1
Babus, Ana
1
Bahng, Young Jin
1
Bauchrowitz, Alexander
1
Bekaert, Geert
1
Bin Ibrahim, Othman
1
Boivin, Maxime
1
Brace-Govan, Jan
1
Brand, Christian
1
Brunamonti, Marco
1
Bruyn, Paul de
1
Calvo-Porral, Cristina
1
Calzolari, Giacomo
1
Campbell, Colin L.
1
Cardoso, Margarida G. M. S.
1
Carins, Julia
1
Carless, Luke
1
Champagne Saint-Arnaud, Valériane
1
Chandrashekar, Deepak
1
Chawla, Deepak
1
Chen, Zhihua
1
Chou, Cindy Yunhsin
1
Colla, Paolo
1
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Discussion paper / Centre for Economic Policy Research
International journal of retail & distribution management
Journal of retailing and consumer services
Segmentation in social marketing : process, methods and application
Tourism management : research, policies, practice
25
NBER working paper series
24
SpringerLink / Bücher
24
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of business research : JBR
18
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CEPR Discussion Papers
13
CESifo working papers
13
IMF Working Papers
13
Tourism economics : the business and finance of tourism and recreation
13
International journal of contemporary hospitality management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of banking & finance
11
Journal of international financial markets, institutions & money
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of production research
10
Journal of hospitality marketing & management
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
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ECONIS (ZBW)
71
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1
Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sukanlaya Sawang
;
Lee, Chia-Chi
;
Chou, Cindy Yunhsin
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014371803
Saved in:
2
The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn
;
Groening, Christopher
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
Saved in:
3
Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.
;
Okubo, Taishi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
Saved in:
4
Who will adopt electric vehicles? : segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak
;
Deshmukh, Arun Kumar
;
Thaichon, Park
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364447
Saved in:
5
Segmentation of both reviewers and businesses on social media
Moon, Sangkil
;
Jalali, Nima
;
Erevelles, Sunil
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581872
Saved in:
6
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
7
Behavioral changes of multichannel customers : their persistence and influencing factors
Li, Xi
;
Dahana, Wirawan Dony
;
Li, Tongmao
;
Yuan, Jingbo
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431695
Saved in:
8
My style, my food, my waste! : consumer food waste-related lifestyle segments
Aschemann-Witzel, Jessica
;
Hooge, Ilona E. de
;
Almli, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433375
Saved in:
9
A sequence analysis approach to segmenting credit card customers
Ho, Hillbun
;
Tien, Keng-Ming Terence
;
Wu, Anne
;
Singh, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
Saved in:
10
Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.
;
Zielke, Stephan
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
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