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isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing"
~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"International journal of hospitality management"
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Search: subject_exact:"Kundenbindung"
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Kundenbindung
27
Beziehungsmarketing
10
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7
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7
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Hamburger Schriften zur Marketingforschung
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
Exploring the rise of fandom in contemporary consumer culture
International journal of hospitality management
SpringerLink / Bücher
92
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of retailing and consumer services
21
Journal of business research : JBR
17
Research
16
Springer eBook Collection
14
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Schriftenreihe Schwerpunkt Marketing
10
Munich Business School Working Paper
9
Psychology & marketing
9
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Gabler Research
8
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
Schriften zum innovativen Marketing
7
The service industries journal
7
Wirtschaftswissenschaft
7
Harvard-Business-Manager : das Wissen der Besten
6
Kundenmanagement & Electronic Commerce
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Schriftenreihe Studien zum Konsumentenverhalten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Berichte aus der Betriebswirtschaft
5
Cogent business & management
5
Die Bank
5
Diskussionspapier
5
Innovatives Markenmanagement
5
International journal of contemporary hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
Reihe: Marketing : MAR
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
5
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
10
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1
How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers
Tajeddini, Kayhan
;
Gamage, Thilini Chathurika
;
Ul …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013266150
Saved in:
2
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
3
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
4
Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth
Leal, Catarina Correia
;
Ferreira, Aristides Isidoro
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389826
Saved in:
5
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
6
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
7
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
8
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
9
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
10
Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
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