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isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"International journal of markets and business systems"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Internet marketing"
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Search: subject_exact:"Mobilfunkdienste"
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Internet marketing
Mobile communications
44
Mobilkommunikation
44
Mobile marketing
23
Mobile Marketing
22
Online-Marketing
19
Consumer behaviour
18
Konsumentenverhalten
18
Mobile Business
13
Mobile business
13
Beziehungsmarketing
10
Relationship marketing
10
Marketing management
9
Marketingmanagement
9
Innovation adoption
7
Innovationsakzeptanz
7
Mobile Anwendung
6
Mobile application
6
Mobile phone
6
Mobiltelefon
6
Data protection
5
Datenschutz
5
Advertising
4
Advertising effects
4
Deutschland
4
Germany
4
Target group
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Werbewirkung
4
Werbung
4
Zielgruppe
4
Direct marketing
3
Direktmarketing
3
Kundenbindungsprogramm
3
Loyalty program
3
Mobile advertising
3
Viral marketing
3
Virales Marketing
3
Arbeitsmobilität
2
Brand image
2
Brand management
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English
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Verhoef, Peter C.
3
Andrews, Michelle
2
Bart, Yakov
2
Maseke, Bernardus Franco
2
Abhishek, Vibhanshu
1
Arden, Christine M.
1
Bacile, Todd J.
1
Cheng, T. C. E.
1
Chu, Junhong
1
Datta, Hannes
1
Fong, Nathan M.
1
Fung, Richard Y. K.
1
Goehring, Jody
1
Goh, Khim Yong
1
Grewal, Dhruv
1
Heinemann, Andreas
1
Hoffman, Donna L.
1
Holland, Stephen
1
Hong, Zhao
1
Hu, Mantian
1
Hui, Sam
1
Kannan, P. K.
1
Kleijnen, Mirella
1
Krafft, Manfred
1
Kurtz, Oliver Tuna
1
Langer, Paul F.
1
Li, Gang
1
Liu, Huan
1
Lobschat, Lara
1
Luo, Xueming
1
Malacarne, Giovanni
1
Mannix, Richard
1
Morrissey, Shawn
1
Mulier, Lana
1
Noort, Guda van
1
Novak, Thomas P.
1
Pagani, Margherita
1
Pancras, Joseph
1
Pauwels, Koen
1
Peng, Chenming
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Handbook of research on mobile marketing management
International journal of markets and business systems
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of internet marketing and advertising : IJIMA
10
Journal of retailing and consumer services
8
Pervasive advertising
7
E-marketing ; Vol. 1
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
Electronic markets : the international journal on networked business
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing communications
4
Technological forecasting & social change : an international journal
4
International journal of electronic commerce : IJEC
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Electronic commerce research and applications
2
European journal of marketing : EJM
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of management and marketing research : IJMMR
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of internet commerce
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
19
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1
This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
2
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
3
Ethical concerns of consumers in mobile marketing
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012253761
Saved in:
4
Consumer attitudes toward the adoption of mobile marketing in Namibia
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 42-80
Persistent link: https://www.econbiz.de/10012253763
Saved in:
5
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
6
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
7
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
8
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
9
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
10
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
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