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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Einzelhandel"
~subject:"USA"
~subject:"United States"
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Search: subject_exact:"Beziehungsmanagement"
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Einzelhandel
USA
United States
Beziehungsmarketing
122
Relationship marketing
122
Consumer behaviour
47
Konsumentenverhalten
47
Internet marketing
31
Online-Marketing
31
Social Web
28
Social web
28
Customer value
18
Kundenwert
18
Brand management
17
Markenführung
17
Marketing management
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Marketingmanagement
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Kundenzufriedenheit
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Verhoef, Peter C.
3
Krafft, Manfred
2
Seifert, Dirk
2
Arden, Christine M.
1
Azizi, Kathryn
1
Bascoul, Ganae͏̈l
1
Bernoff, Josh
1
Bohlmann, Jonathan D.
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Cuestas, Pedro J.
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Davenport, Thomas H.
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Grewal, Dhruv
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Gulati, Ranjay
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Ha, Louisa
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Kocas, Cenk
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Kroschke, Mirja
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Leemon, Daniel
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Lehmann, Donald R.
1
Leyk, Michael
1
Lhoest-Snoeck, Sietske
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Lu, Qiang
1
Magids, Scott
1
Malthouse, Edward C.
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McAlister, Leigh
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Mende, Martin
1
Meyer, Christopher
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Miller, Rohan
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Mills, Quinn
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Moon, Sangkil
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Nierop, Johannes Erjen Maurice van
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Peltier, James
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Harvard-Business-Manager : das Wissen der Besten
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
189
Journal of business research : JBR
60
Journal of retailing
47
The international review of retail, distribution and consumer research
40
International journal of retail & distribution management
35
The journal of services marketing
35
International journal of retail and distribution management
29
International journal of hospitality management
23
Journal of the Academy of Marketing Science
22
Industrial marketing management : the international journal for industrial and high-tech firms
19
Services marketing quarterly
19
Psychology & marketing
16
Journal of marketing
15
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
15
Journal of strategic marketing
15
Marketing intelligence & planning
14
Journal of service research : JSR
13
International journal of electronic marketing and retailing : IJEMR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of production economics
11
Journal of travel and tourism marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Strategy & leadership : a publication of Strategic Leadership Forum
11
The journal of business & industrial marketing
11
European journal of operational research : EJOR
10
International journal of business information systems : IJBIS
10
Cogent business & management
9
European journal of marketing : EJM
9
Harvard business review : HBR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
Journal of marketing management : MM
9
The journal of personal selling & sales management : JPSSM
9
The service industries journal
9
International journal of electronic commerce : IJEC
8
International journal of electronic customer relationship management : IJECRM
8
Journal of internet commerce
8
Journal of service management
8
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ECONIS (ZBW)
20
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1
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
2
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
3
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
4
Pricing best sellers and traffic generators : the role of asymmetric cross-selling
Kocas, Cenk
;
Pauwels, Koen
;
Bohlmann, Jonathan D.
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 28-43
Persistent link: https://www.econbiz.de/10011844927
Saved in:
5
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
6
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
7
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
8
Finding donors by relationship fundraising
Moon, Sangkil
;
Azizi, Kathryn
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 112-129
Persistent link: https://www.econbiz.de/10009758376
Saved in:
9
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
10
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
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