//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Complaint management"
~subject:"Kundenintegration"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Complaint management
Kundenintegration
United States
Beziehungsmarketing
179
Relationship marketing
179
Consumer behaviour
82
Konsumentenverhalten
82
Brand management
37
Markenführung
37
Brand image
31
Markenimage
31
Customer satisfaction
29
Kundenzufriedenheit
29
Dienstleistungsqualität
28
Service quality
28
Social Web
27
Social web
27
Customer integration
26
Internet marketing
26
Online-Marketing
26
Brand
21
Markenartikel
21
Marketing management
17
Marketingmanagement
17
Lieferantenmanagement
15
Supplier relationship management
15
Brand loyalty
13
Einzelhandel
13
Retail trade
13
Customer value
11
Kundenwert
11
Beschwerdemanagement
10
Emotion
10
Online retailing
10
Online-Handel
10
USA
10
Confidence
9
Customer engagement
9
Markentreue
9
Vertrauen
9
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
44
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
45
Author
All
Conduit, Jodie
3
Hollebeek, Linda D.
3
Buttle, Francis A.
2
Johnson, Lester W.
2
Leckie, Civilai
2
Malthouse, Edward C.
2
Nyadzayo, Munyaradzi
2
Agrawal, Rajat
1
Ali, Maged
1
Ang, Lawrence
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Baron, Steve
1
Baumann, Jasmin
1
Bharti, Kumkum
1
Bowden, Jana
1
Braun, Jakob
1
Bridson, Kerrie
1
Brito, Eliane Pereira Zamith
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cambra-Fierro, Jesus
1
Cassidy, Kim
1
Celuch, Kevin
1
Chang, Kirk
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Davey, Bill
1
Dennis, Charles
1
Díaz Martín, Ana María
1
Evans, Jody
1
Evanschitzky, Heiner
1
Felix, Reto
1
France, Cassandra
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Hewer, Paul
1
Hyde, Kenneth F.
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Marketing intelligence & planning
Journal of business research : JBR
132
Journal of retailing and consumer services
96
The journal of services marketing
66
International journal of hospitality management
62
Industrial marketing management : the international journal for industrial and high-tech firms
47
The service industries journal
37
Journal of service research : JSR
33
Journal of the Academy of Marketing Science
32
Journal of service management
31
SpringerLink / Bücher
28
Journal of hospitality marketing & management
25
Services marketing quarterly
25
The journal of business & industrial marketing
25
Journal of marketing
24
Journal of strategic marketing
24
Service business
23
International journal of contemporary hospitality management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of service research
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management : research, policies, practice
18
Business horizons
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
The journal of product & brand management
16
Customer engagement : contemporary issues and challenges
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of production economics
13
Strategy & leadership : a publication of Strategic Leadership Forum
13
Handbook of research on customer engagement
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of service theory and practice : JSTP
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
International journal of services and operations management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Management decision : MD
11
The international review of retail, distribution and consumer research
11
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
4
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
5
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
6
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
7
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
8
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
9
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
10
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->